Unlock Hidden Profits: How Licensing Could Revolutionize Your Publishing Revenue Streams
L-R: Roy Kaufman, Inés ter Horst, Caroline Cummins (Photo: Publishing Perspectives)By Erin L. Cox and Meike Eckern
“Rather have a bad license than no license. Don’t be precious.”
Publishers focusing entirely on revenue only from book sales or journal subscriptions is leaving money on the table, particularly today with the creation and training of LLMs.
In the panel “Publishing Revenue Diversification Through Rights Licensing” at the London Book Fair yesterday, Roy Kaufman, Managing Director, Business Development for Copyright Clearance Center moderated a discussion with Ines ter Horst, Director of Intellectual Property at Princeton University Press and Caroline Cummins, Director of Policy & Public Affairs at the Publishers Association to help publishers and authors understand the opportunities in existing markets while also exploring new revenue sources.
