Unlock Hidden Profits: How Licensing Could Revolutionize Your Publishing Revenue Streams
Expanding to new markets is a focus for Princeton University Press, says ter Horst, stating that they seek to translate voices not just publish U.S. voices. Their partnership with Planeta allows them to publish Spanish and English titles simultaneously and has had growing success.
One of the challenges for expanding to new markets is that not every country has the same relationship to copyright that the United States or United Kingdom has, so keep in mind the three Cs – consent, credit, and compensation.
