Unlock Hidden Profits: How Licensing Could Revolutionize Your Publishing Revenue Streams
The number of publishers active in the licensing market, which includes all major academic publishers, is set to double this year.
One thing the panel clearly noted is that if publishers do not get into the game, they will not have any bargaining chips to negotiate in the future. And, the more publishers participating, the more power and control the industry has collectively in these negotiations.
“Please license,” says Kaufman. “Rather have a bad license than no license. Don’t be precious. Promote what you’re doing and do it publicly.”
