Unlock the Hidden Power of Social Media to Transform Your Novel’s Success Overnight
And if you look at Darren’s explanation of what he thinks social media is for, it all comes down to attracting and engaging. Darren is a smart guy. I think he’s right.
So if you’re going to use social media, then focus your efforts on those two things.
- Attract people to your website, where they can sign up for your email list.
- Engage them so they know you’re a person worth listening to.
That’s what social media is for.
And by the way, you can measure attraction. You can measure engagement. You can measure conversion.
