Unlock the Hidden Power of Social Media to Transform Your Novel’s Success Overnight
In Darren’s blog post where he reported these results, he faced up to the obvious question: If social media doesn’t generate sales, then what’s it good for?
You can read his article to see what he thinks on the matter. I have an opinion which I’ll give you a bit further down in this article.
But first a little marketing theory so we have the vocabulary we need.
Basic Marketing Theory
Any working marketing strategy needs to achieve three things. If you do all three of these things well, you succeed. If you fail on any one of these three things, you fail. Here are the three phases of marketing:
