Unlock the Hidden Strategy That Turns Every Book into a Marketing Masterpiece
Marketing books is hard. There are many dozens of things authors are “supposed” to be doing to increase their sales. The problem is that everything takes time, and authors are busy people.
It’s natural for an author to ask what their core marketing machine should look like. If you reduce things to the bare essentials, what would that be?
Here’s my opinion. The core marketing machine for an author should take the form of a “Virtuous Cycle” with three basic parts:
- Your books send your fans to your website.
- Your website invites your fans to sign up for your e-mail list.
- Your e-mail list onboarding sequence promotes all your books.
This is called a “Virtuous Cycle” because each part of it feeds into the next, like this graphic:
