Unlock the Hidden Strategy That Turns Every Book into a Marketing Masterpiece
Each of these extensions to your marketing engine may or may not be cost-effective in the short-term. That is, running paid ads to promote one book may be a money-loser for that one book. But if it brings more readers to your website and then they sign up for your e-mail list and then they buy all your other books, then it’s a win in the long-term. And if the ads don’t work, you can stop them at any time, and your Virtuous Cycle still keeps working.
But the important thing is that you can now experiment on all those dozens of marketing methods that authors are “supposed” to do. Each of them will theoretically inject new fans into your Virtuous Cycle at some point. Each of them may or may not be cost-effective. Each of them can be turned on or off at any time, and the core marketing machine still just works.
