Unlock the Hidden Strategy That Turns Every Book into a Marketing Masterpiece
Why This Matters in the Long Term
In the long term, you will continue to write books on a sustainable schedule. Maybe you can write one book per year. Or three. Or ten.
It’s up to you to find a schedule that you can keep at for the long haul.
If you’ve built your core marketing machine as a Virtuous Cycle, then every time you launch a book, here’s what will happen:
- You’ll send several e-mails out to your True Fans, who will generate a big spike in sales during your Launch Week.
- This will drive your book up the bestseller charts in its various categories, bringing it to the attention of readers who never heard of you before.
- These new readers will now enter your Virtuous Cycle and grow your e-mail newsletter fan base.
- They’ll discover all your other books, and those will all see a surge in sales.
So over time, your set of True Fans will grow and grow. And each book launch will do a bit better than the one before. And in between launches, your growing backlist of books will attract new readers, so your fan base will grow faster and faster.
