Unlock the Hidden Value of Every Minute You Spend — Are You Wasting More Than You Think?
But, the fact remains that you need to provide value that is greater than what you are being paid.
Only in rare cases is this not true. Think celebrity endorsements.
Clearly celebrity endorsements work. However, they are not always easily measured and for that reason alone they are subject to question with regards to efficacy.
Regardless, it is up to the person funding the effort to decide if that person or brand is worth the money they spend on them.
That’s their judgment call, their decision, and ultimately their money.
