Unlock the Secret Branding Techniques Top Experts Swear By—Are You Ready to Transform Your Image?
Shawn Schulze, HomeArea.com
12. Become the Customer
“I become my own customer by making note of everything I would want to see in a service provider in terms of value, service, communication, problem handling and more. Then, I look at each of these and determine if I would actually enjoy what I’m providing or not. I can be truthful because I have to use the same criteria that I would put on another company and I want to find things wrong so I know where I can make things better. We have to be self-critical in order to see where improvements must be made.”
