Unlock the Secret Branding Techniques Top Experts Swear By—Are You Ready to Transform Your Image?
Chris Christoff, MonsterInsights
3. Look at the Metrics
“Look at metrics in terms of followers, leads, changes in influencer ranking, etc. Numbers tell me if what I’m doing is working or not. They typically do not lie or hide the truth, so I have to take them seriously. If changes show a loss of followers or fewer leads, I know I’m not doing it right and need to change.”
4. Surround Yourself with People Who Will Call You Out
“Authenticity becomes more difficult to maintain as you achieve more success and are increasingly surrounded by colleagues and friends who (perhaps subconsciously) view you as a resource to be exploited. Surround yourself with people who have known you long enough to call you out and ask them to do so. Check in monthly or quarterly with them to calibrate how truthful your self-evaluation is.”
