Unlock the Secret Formula: Generate Infinite Content Ideas Using WordPress and Claude Like a Pro
The best content ideas are already in your website data.
Connect your WordPress.com site to Claude to uncover what your audience is searching for—but you haven’t covered yet—and turn those insights into published posts.
In this guide, I’ll show you how to extract those insights, turn them into a clear plan, and generate ready-to-publish content.
Step 1: Connect Claude to your WordPress.com website
Start by connecting your Claude account with your WordPress website. This is possible thanks to the Model Context Protocol (MCP) that creates a direct link between both platforms. It’s completely secure, optional to use, and available to every paid WordPress.com user.
To enable MCP, head to your WordPress.com account → AI and MCP → Enable MCP Tool Access and toggle it on.

Next, head to your Claude account to enable our official Claude Code connector. Go to Settings → Connectors → Browse Connectors. In the search bar, type “WordPress.com,” and select the + button to initiate a connection with your website.

Finally, approve Claude’s access to your website. Select the right website before clicking the Approve button.

Step 2: Ask Claude to review your website and find content gaps
Next, ask Claude to scan the website’s existing content and identify missing topics. You can use a prompt similar to the one below and adjust it based on your own context and needs:
| “I founded a web agency that offers website development and maintenance services. My WordPress agency specializes in building marketplace websites, job boards, membership sites, and WooCommerce stores. I want my site’s blog (https://acustomdomain.com/blog) to be the go-to resource for prospects and clients. I need you to review my site and find content gaps/topics that I can write articles on.1. Find content gaps from existing blog posts Review my existing posts and identify any unanswered questions on web development and maintenance. Also, analyze user comments to spot recurring questions and interests. And look for traffic insights to understand audience interest. List 20 important missing topics that would interest my visitors. Writers Depot Legal Looting Giveaway PopWIN $500 OF SHOPPING!
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