Unlock the Secret Formula: Generate Infinite Content Ideas Using WordPress and Claude Like a Pro
I tried this approach for my own website, and Claude instantly came up with a range of relevant content ideas like “How to build a marketplace website on WordPress” and “How to choose between a membership site and a subscription site.”
Claude also generated recommendations for how to improve existing blog posts on my site. It highlighted articles that were missing key elements like examples and data references, and explained how to add the necessary fixes.
From here, I tested it for other formats such as service pages and FAQs. This workflow is effective for any query related to your site, such as tips on key pages, pricing, case studies, or something else.
Step 3: Ask Claude to prioritize topics and create a content calendar
Next, instruct Claude to rank topics based on their potential impact on your business and website. This helps you prioritize your efforts and put together a plan that will genuinely help you get relevant visitors and leads.
I used the following prompt to ask Claude to rank my content topics:
| “Prioritize the content topics you suggested earlier based on my goals, which are to: – Write articles to answer questions that prospects have when evaluating web development services, and – Write articles that help existing clients get the most out of our services. I’m trying to decide which articles to write first and how to allocate my resources.” |
Claude returned a table, ranking each topic by the value it delivers to prospects and clients:
I noticed that Claude weighed topics that targeted prospects higher than those targeting clients. It assumed my blog’s main job is to bring in new business, because that’s the first goal I shared in the prompt.
So, I asked Claude for a different approach, and it devised a combined scoring system that weighted both goals equally. The output was better this time:
From here, ask Claude to build a fully operational roadmap for your content. This document will serve as your content calendar, which is essential for planning and effective execution. Here’s the prompt I used:
“With the topics prioritized, the next step is to map them to a content calendar. The calendar will give me a clear view of upcoming content activities and keep me accountable.Consider adding these in the calendar: Timeframe, publication frequency, calendar columns — due date, article title, target audience, content type, content freshness, owner, status, balance prospect-focused and client-focused content, content mix — add different content types like articles, case studies, listicles, comparisons, and add existing blog posts as they need to be updated/refreshed.”
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