Unlock the Secret Language of Online Bios That Captivates and Converts Instantly
Kalin Kassabov, ProTexting
3. Share Your Mission Statement
“Whenever possible, I will use the bio to remind myself, employees and potential customers of our mission statement. Once you have a good mission, let people know about it so they can feel like they are a part of something bigger.”
4. Keep It Simple and Audience-Focused
“As with all writing, a bio should be written for the reader and not the writer. Consider who you’re writing for and what they would like to know about you — a little life history, your accomplishments, why they should trust you and whether your values align with theirs. Focus on your reader, cover all the bases and keep it short.”
