Unlock the Secret Language of Online Bios That Captivates and Converts Instantly
9. Tell Your Story
“Everyone loves a great story, but somehow brands miss this. Instead of bragging about your brand’s accolades with bullet points, try telling the story of who your brand is and how it got there. Make the story fun and entertaining. Talk about how you were the underdog. Your potential clients and employees will relate to this story and be much more likely to work with you.”
Brandon Stapper, Nonstop Signs
10. Set Your Tone
“A lot of what you will be communicating in your digital elevator pitch will be in written form. Make sure that your writing style and tone is akin to what you are attempting to convey in your brand. Readers will quickly see a disconnect if your language does not match your brand and the power of your brand will be lost — and seem clumsy. Keep your written profiles matching in tone.”
