Unlock the Secret Language of Online Bios That Captivates and Converts Instantly
Diego Orjuela, Cables & Sensors
11. Lead with What Makes You Unique
“If you stopped offering your products or services tomorrow, what would your customers miss the most about working with you? This gets to the root of what makes you unique. Lead with that.”
Rachel Beider, Massage Greenpoint, Massage Williamsburg, Massage Outpost
12. Include Media Mentions and Accomplishments
“I call attention to my media mentions and speaking engagements to quickly gain credibility. These events and media placements have taken a long time and considerable maneuvering to accrue. In person, I would not lead with these accomplishments, but online, using the first 100 characters to name your space in the industry and broader context as an expert is critical.”
