Unlock the Secret Personal Branding Strategies Top Freelancers Don’t Want You to Know
1. Tell Your Personal Story
“Incorporate personality into your personal brand. Explain why you got into the industry you did, and tell the story about how you got to where you are now by briefly mentioning previous work history. The goal is to set yourself apart, and being unique and creative are a few of the best ways to do that.”
Andrew Schrage, Money Crashers Personal Finance
2. Create a Personal Website for a Niche Audience
“There are many people who freelance, yet only a small percentage have personal websites and even fewer have personal websites that provide content for a niche audience consistently over time. If someone wants to be a freelance designer, having a niche website for design in NYC tech startups would make them stand out in that market as an expert who provides value. It also shows they have discipline.”
