Unlock the Secret Personal Branding Strategies Top Freelancers Don’t Want You to Know
Ismael Wrixen, FE International
8. Understand the Specific Customer You Want to Serve
“All too often we think we can serve everyone — I’ve been there too. When you zoom in on your customer, everything gets focused, including the energy you have in your offerings. Sure, everyone might be a customer one day. Today, how are you going to reach that very specific person with particular problems, dreams, goals, hopes and fears?”
Jen Brown, The Engaging Educator
9. Ask Clients for Reviews Across Multiple Platforms
