Unlock the Secret Personal Branding Strategies Top Freelancers Don’t Want You to Know
6. Spend Time Building Your Relationships and Reputation
“Our reputation among our current and past customers can never be bought or sold. Investing in our relationships to gain repeat and referral business made all the difference to me, and it is where your best business will come from. What are you doing to maintain your brand reputation with the people who already know (or have known) you?”
7. Invest in Your Brand
“As the gig economy expands, so does the number of freelancers. The freelancers who will get noticed are the ones who invest the time and money into optimizing their personal brand. Whether it’s a portfolio, a website, samples or a delivery service, ensuring that you have thought through each touchpoint and how it impacts your customer will set you apart from those with a more ad hoc approach.”
