Unlock the Secret Power of the ‘Tell Me About Yourself’ Pitch: When and How to Captivate Instantly
The elevator pitch
Different from the tell-me-about-yourself pitch, the elevator pitch has a different objective. Here brevity is very important; otherwise, you lose your audience. Within 30 seconds or so, you have to frame yourself by communicating who you are, what you do, and what you’re looking for. The key to success here is to be memorable and, even more important, to elicit from the listener a follow-up question. If you fail to do that, it means you’re boring, and that leads nowhere. The mistake people make is to raise the expectation that by delivering an elevator pitch, they’ll get leads and referrals. But very seldom does such a result occur. The true objective of the elevator pitch is to establish or initiate a relationship with someone—a relationship that hopefully can be nurtured to become a beneficial and fruitful one.
