Unlock the Secret Strategies Behind Effortlessly Transforming Your Personal Brand Forever
Kristin Marquet, Creative Development Agency, LLC
3. Expand Your Scope
“Take a moment to evaluate why you want to make the change and how your new scope is going to meet the needs of your current followers. For example, if you are Elon Musk, you’ve moved on from PayPal but that doesn’t mean you aren’t using technology to improve the lives of others. Stay engaged with your existing followers as you broaden the scope of your brand to prevent dilution.”
Tim Chaves, ZipBooks Accounting Software
