Unlock the Secret Strategies Behind Effortlessly Transforming Your Personal Brand Forever
4. Go Behind the Scenes of Your Life Changes
“Taking your personal brand in a new direction means that you are moving in a new direction, and chances are your followers would love to get a behind-the-scenes look at your transformation. To that end, always be honest and open with your journey so that your followers get to really understand and love who you are. That way, they’ll continue being your fans no matter how much you change.”
Peter Kozodoy, GEM Advertising
5. Build an Email List
“One of the first things you’ll want to do is build an email list to let your followers know what you’re up to. You can do this by adding opt-in forms to your website and blog posts. Once you have an impressive email list, you’ll want to start segmenting it based on actions taken on your site to increase open rates.”
