Unlock the Secret Strategies Behind Effortlessly Transforming Your Personal Brand Forever
9. Let Them Learn With You
“Becoming a completely different person overnight would not be good for your image (or sanity). The best approach is to begin tiptoeing into the water you want to swim toward. Aggregate third-party articles, express your curiosity and let them watch you learn more about your expertise. This type of process makes the connection even stronger regardless of how drastic your new positioning may be.”
Logan Lenz, PartsMarket
10. Make the Transition a Step-by-Step Process
“Your fans follow you because of who you are right now, so don’t try to become something else overnight. Gradually introduce your changes. Give your fans a teaser, then an announcement, then content related to your new direction. Lead your followers step by step until a significant number of them are comfortable with where you are going.”
