Unlock the Secret Strategy Top Brands Use to Outshine Competitors—Are You Missing It?
Carlo Cisco, SELECT
2. Lead — Don’t Follow
“If you spend too much time investigating what others are doing, you’ll end up following their lead. People with great personal brands didn’t build them by spending all day watching other people’s social media. They observed the world, thought and then created content from an authentic position. Spend your time creating worthwhile content that justifies its own existence.”
Justin Blanchard, ServerMania Inc.
3. Create a Comparison List
“Create a comparison list with your top few competitors so you know your strengths and weaknesses. Be thorough and include every feature, big and small. Once you have your list, there’s no need to spend more time comparing, because you can now focus on your strengths to continue widening the gap and fill in any holes you’ve found.”
