Unlock the Secret Strategy Top Brands Use to Outshine Competitors—Are You Missing It?
“Does monitoring your competition inspire you and give you great ideas? Great! Do it more often. Does it make you feel discouraged? Limit it, and focus on your own brand instead. It’s really that simple for me. Your motivation, passion and drive are the most important elements of your success, so focus on activities that feed them, and limit activities that drain them.”
Amine Rahal, Little Dragon Media
6. Create an 80/20 Rule
“It can be tough to balance the time you spend working on your own projects and studying the competition since both are extremely important. My rule is simple: spend 80% of my time actually working and making progress and spend 20% of my time researching competitors. This way, I’m not out of the loop, but I’m also not lagging behind.”
