Unlock the Secret Strategy Top Brands Use to Outshine Competitors—Are You Missing It?
Shu Saito, Godai Soaps
9. Create Google Alerts
“Creating Google Alerts for your competition is a good way to monitor their activity without spending too much time searching the web and browsing profiles. You’ll get a Google Alert anytime they post something or are mentioned on the web, and you can quickly check it out instead of taking up too much time doing the digging yourself.”
John Turner, SeedProd LLC
10. Pick a Top Five
“To avoid spending too much time monitoring the competition, pick a top five. Choose only five of your biggest competitors or your biggest inspirations, and just check in on what they’re doing. This way, you’ll only be watching five relevant personal brands instead of surfing the web and checking out everybody.”
