Unlock the Secret to Reinventing Yourself: Is It Time for Your Personal Re-Brand?
But what happens, when your passions and career experiences change over time? In Dorie Clark‘s HBR article on this topic, she quotes Henry Wadsworth Longfellow: “We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” Clark emphasizes, “Your path may make perfect sense to you, but how can you persuade others to embrace your new brand—and take you seriously?”
My Personal Re-Brand Story: From “China Guy” to “Global Marketing Strategist”
I recently went through a “personal re-brand” in preparation for the release of my next book, Digital Influence. I spent the first half of my career in Asia working in major cities including Beijing, Shanghai, Taipei and Singapore. As a result of my regional business experience, and years of article writing building up to my first book, China Goes West, I became known within my professional circles as the go-to “China guy.”
