Unlock the Secret to Reinventing Yourself: Is It Time for Your Personal Re-Brand?
#2 Update Personal Brand Positioning
Based on their findings from the Personal Brand Audit, we collaborated on updating my personal brand positioning to more accurately reflect the current topics I’m writing and speaking about. In other words, want to be known for. It was more of an “update” because I still want to be known for my China expertise (I speak Mandarin and have been involved directly or indirectly with the country since 2001), but we needed to tie in my marketing experience as well so we came up with “Global Marketing Strategist” since that allows me to cover marketing topics from China and any other part of the world.
