Unlock the Secret to Reinventing Yourself: Is It Time for Your Personal Re-Brand?
However, at the same time as I traveled around the world speaking about “China Goes West” and the rise of Chinese international brands, my day job focused more on global marketing. As I accumulated more than a decade of marketing experience, I faced Longfellow’s dilemma above – my colleagues and business partners knew my professional strengths as a marketer, but the topic I was known for by anyone who Googles “Joel Backaler” was almost exclusively China-related.
Manage Your Personal Brand, As Your Favorite Company Manages Theirs
I knew in order for Digital Influence to be successful, I’d need to rebrand from purely a China insider, to a more global marketing focus since the book’s content on Influencer Marketing covers more countries than China. To do this, I partnered with digital marketer, author and international keynote, Cynthia Johnson, and her talented team at Bell + Ivy in Los Angeles for their external perspective.
