Unlock the Secret Traits Top Agencies Use to Crush Every Rebranding Challenge—Are You Missing These?
Cody McLain, SupportNinja
3. Study Their Recent Blog Posts
“Does the agency practice what they preach? Is their own content branded and consistent? Does it match their homepage and social platforms, or are they just veneers? Are they still pushing the strategies they wrote about years ago, or are they constantly uncovering new data and thought leadership?”
Sam Saxton, Paragon Stairs
4. Check the Strength of Their Own Branding Message
“If you look at their website or their social media and you don’t immediately pick up on their brand and the message they’re trying to put out into the world, then you shouldn’t hire them — simple as that. Make sure their branding is unique, something interesting that draws you in. If they can’t do it for themselves, they can’t do it for you.”
