Unlock the Secret Traits Top Agencies Use to Crush Every Rebranding Challenge—Are You Missing These?
“When you meet with an agency, listen for how much research they did into your customer and your marketplace. Do they ask questions or start talking ideas? Listen for in-depth questions to make sure they are looking to data-driven decisions instead of creative-driven ones. After all, no one rebrands just for fun; it is done to better connect with and support the unique needs of your customers.”
Dan Golden, BFO (Be Found Online)
7. Make Sure There’s a Solid Time Frame
