Unlock the Secret Traits Top Agencies Use to Crush Every Rebranding Challenge—Are You Missing These?
John Scheer, Herman-Scheer
9. Require a Positive Attitude
“It seems simple enough, but working with a negative team can drain you and draw out the rebranding process. You’ll probably get worse results, too. Look for a team that’s enthusiastic about helping you make your rebrand a runaway success.”
Erik Bullen, MageMail
10. Watch to See If They Listen
“I’ve had agencies come to me brimming with ideas and concepts, but without the slightest idea of who our customers are. Their ideas were all theory and had no relation to the people we wanted to connect with. The best agencies listen, research and build empathy before setting a course. They may challenge you, but from a position of knowledge and understanding, not empty theory.”
