Unlocking the Hidden Formula Behind Unstoppable Success—Are You Ready to Discover It?
Let’s look at each of these factors:
Past Success
It’s just a fact. If you’ve already published one best-seller, then your next book is likely to be a best-seller too. Because you have a built-in crowd of people waiting for you to give them “the same thing again, only different.” Everyone expects you to succeed again, and that gives you a huge advantage.
On the other hand, if you’ve done very little so far, then your next book has a much lower bar that people expect it to jump.
If you don’t have a great track record, this means you’re going to have to work hard on the other four factors so that your current book will do “better than expected.” Which means that next time, you’ll have raised the bar of expectations. If you do that five or ten times, you can bootstrap yourself from a low level of success to a very high level of success.
