Unlocking the Hidden Formula Behind Unstoppable Success—Are You Ready to Discover It?
So why is Dan Brown so successful? I say it’s because he delights his Target Audience. And the market rewards him for that.
Quality is in the eye of the beholder, after all. So here’s my opinion, and you can decide for yourself if it’s sensible: If you’re a writer who wants to succeed, your Target Audience’s definition of Quality is the one that matters.
I define “Quality” to mean “how well do you delight your Target Audience?”
It’s a simple fact that Dan Brown has a large Target Audience and his books delight them. He punches the set of emotive hot buttons that they want punched.
