Unlocking the Hidden Formula Behind Unstoppable Success—Are You Ready to Discover It?
Don’t waste time trying to identify your Target Audience by demographics—age, gender, social status, etc. For most novels, demographic information is useless.
What matters is psychographics—the emotional hot buttons that your novel is going to push. Your Target Audience is the set of people who like having those particular hot buttons pushed.
It really is as simple as that. The purpose of fiction is to give your reader a Powerful Emotional Experience. (I invented this phrase for the very first talk I ever gave on fiction writing, back in the fall of 2000. I have never changed my mind about this. The reason your reader reads is to get a Powerful Emotional Experience. So the reason you write should be to give your reader a Powerful Emotional Experience.)
