Unveiling Jeffrey Lieber: The Untold Secrets Behind His Masterful Storytelling
I think the biggest reason is that because of the cost of marketing and everything else that goes on the film side, they have gotten out of the business of hitting doubles. All they’ll try to do is hit home runs, which means that every piece of material is movie with a two after it or some piece of branded material or a game or a candy bar. That is stifling on some level. Also, just how they ask writers to perform on films has been so demeaning and so people have gravitated towards television.
I think the medium is much more adaptable to a world where you’re watching stuff on TV, on computers and your iPads and everything else. I think that the medium is better poised to make the transition of the technological times and television right now.
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