Unveiling Jeffrey Lieber: The Untold Secrets Behind His Masterful Storytelling
Scott: You’re a Twitter guy [@jefflieber]. Here’s a question for you, “Twitter, great way to interface with the fans or best excuse ever to avoid writing?”
Jeff: Probably both. In fact, definitely both. I certainly know that I can while away an afternoon when I should be writing something. In that sense, I also think it is a dynamic interesting medium that allows…one of the things we did starting with the first season of “Necessary Roughness,” is we created a sort of real‑time tweet thread for T.J. who is one of the leads on “Necessary Roughness”, a football player. We built into, for the East Coast feed of the show, tweet his voice in connection with moments that were going on in the show. I just find that to be a coming out of the theater, coming out of a medium whereby things happen live and mistakes can be made. There’s little bit of a walking on tightrope element to things.
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