Why Trying to Be Everywhere Online Is Killing Your Brand—and What to Do Instead
Conventional wisdom says that authors need a website, a blog, and an email list, plus a presence on social media (Facebook page, Twitter feed, Instagram account, etc.) if they are going to do online promotion correctly. That’s not true.
This idea has its roots in an attribute of the Internet – namely that anyone can build an audience online if the content used to attract the audience is good. And then, the logic goes, one can leverage this audience by selling them books. This makes perfect sense, right?
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