Why Trying to Be Everywhere Online Is Killing Your Brand—and What to Do Instead
You don’t need to be online everywhere. You just need to be online somewhere.
The essential reason for being online is to have a single spot that you control, to which you can send people for more information. In other words, when asked, you want to be able to answer the question: “Where can I go to find out more information about you?”
That requirement is easily satisfied with a one-page website. It’s cheap to set up. It’s simple to maintain. And, you can add information at your leisure.
If you do expand into other online places, like Facebook or Instagram, have a clear understanding of why you are doing it. And, take the time to learn what makes for good content within those venues.
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