Why Trying to Be Everywhere Online Is Killing Your Brand—and What to Do Instead
Take Away Points:
- It is good enough to start with a one-page website.
- When you expand into other online venues, have a clear purpose for doing so.
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Richard is the rarely-heard-from co-founder of BookLocker.com. He’s been in the self-publishing industry since 1999. Four years before that, he started his career in online marketing (just as it was becoming a formal profession). You can read the whole story of Richard’s career at JoeGrape.com. When he isn’t shelling out online marketing help, he is planning off-road motorcycle trips.
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