Why Your Brilliant Titles Are Secretly Driving Customers Away—And How to Fix It
Here’s another anecdote about being cute with titles and how it can backfire…
I once worked with an author who wrote a book about a certain controlled substance, now legal in many states. In her title, she used only the slang word “Weed.” She became quite agitated by the fact that, when she entered her book’s title into Amazon’s search engine, a bunch of gardening books came up. Amazon’s search engine exists to help customers find things on Amazon.com. It isn’t Amazon’s fault if you pick a book name that is the same as a common gardening term.
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