Why Your Brilliant Titles Are Secretly Driving Customers Away—And How to Fix It
Over the years I’ve seen many authors try to be creative with their book titles by using phrases like:
$ell More $tuff! – Your Guide To More RICHE$
The Amerikan Kommunist
H0w I 3aRNed oNe miLLi0n doll@ars IN unMARk3d b!LLS: Diary of a Kidnapper
The thing is, computers don’t understand “creative” like you and I do. Moreover, even if they did, the book buyer would have to type the phrase exactly as written when trying to find the book online. Using something contextually similar, like St. Petersburg for Saint Petersburg, will usually work. But, there is no contextually close phrase for “unMARk3d b!LLS.” The point is this: In order for retailer computers to do their job, the information within them needs to be a precise representation of the books they describe. And, more importantly, the information needs to closely, if not exactly, mirror the terms people are using to search for it.
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