Why Your Brilliant Titles Are Secretly Driving Customers Away—And How to Fix It

Take Away Points:

1. Only use the standard 26 letters of the English alphabet in your book title.
2. Don’t use words in your book’s title that people have difficulty spelling or saying.
3. If your book is non-fiction, use the major keyword phrase under which you want to be found in the title or subtitle. (See my anecdote about “Weed” above.)

Why Should I Listen to Richard?

That’s a darn good question. Why should you listen to Richard?  

Richard is the rarely-heard-from co-founder of BookLocker.com. He’s been in the self-publishing industry since 1999. Four years before that, he started his career in online marketing (just as it was becoming a formal profession). You can read the whole story of Richard’s career at JoeGrape.com. When he isn’t shelling out online marketing help, he is planning off-road motorcycle trips.

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