Inside the Collapse: What Traditional Publishers Don’t Want You to Know About Their Imminent Demise
Why Traditional Publishing is a Dying Business Model:
1. Sales of traditional publishers’ books are now forced to compete with the estimated four million new books that are now being published each year. Of course, almost all of those are self-published, but that doesn’t mean they don’t capture potential readers’ attention, and sell.
Readers see a book they’re interested in online, go to Amazon, and buy a copy. Most don’t bother to page-down a couple of times on the book’s Amazon page to see the name of the publisher. They don’t care. They see the book cover, read the excerpt, and then click the buy button. The best self-published authors don’t want traditional contracts. They’re making far more money in the end by avoiding the industry dinosaurs.
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