Inside the Collapse: What Traditional Publishers Don’t Want You to Know About Their Imminent Demise
2. Traditional publishers pay a premium for specific placement in bookstores…but not for YOUR book! That’s one reason traditionally published authors are paid so little money. The publisher is using all of their marketing money to promote only a very small percentage of their books (their celebrity authors). Worse, less than 1% of traditionally published books end up in bookstores at all. I predict those paid bookstore placements will eventually stop as traditional publishers continue to get squeezed. According to WordsRated.com, “Amazon is responsible for roughly half of all the sales of the big 5 publishers.” Also: “Amazon controls up to 80% of all book distribution in the US.”
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