Inside the Collapse: What Traditional Publishers Don’t Want You to Know About Their Imminent Demise
3. According to AuthorMedia, some juicy tidbits were shared during the Penguin Random House trial back in 2023, including these shocking statistics:
- Publishers only spend 2% of their revenue on marketing.
- 19% of books published by the Big Five houses sell a dozen copies or fewer. (ONLY 19 PERCENT!!!)
- Publishers rarely negotiate on royalty rates, leading many to speculate about market collusion.
4. Traditional publishers spend their limited marketing funds on promoting their celebrity authors. If you’re a new author who, shockingly, does land a contract, you’ll be expected to do ALL of the promotion. No book tours, no magazine or TV ads…nothing. Again, you’ll be responsible for 100% of the promotion for your book…yet you’ll be earning a very low royalty percentage. If your book does take off (because of YOUR efforts), only then MIGHT the publisher offer some marketing assistance.
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