The Dopamine Trap: What You’re Missing That Keeps Your Audience Glued Elsewhere

The Dopamine Trap: What You’re Missing That Keeps Your Audience Glued Elsewhere

Phase 5: Avoiding the rage bait trap

The old adage says that any publicity is good publicity. 

In the world of social media algorithms, this is technically true but ethically? Not so much. This is why rage bait has become so common.

When people see content that makes them angry, they feel a biological urge to fight back.

They leave an angry comment. The algorithm sees that high engagement and pushes the post to thousands of other people.

Those people also leave angry comments. And the cycle continues.

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