The Dopamine Trap: What You’re Missing That Keeps Your Audience Glued Elsewhere
As Stanford’s Dr. Anne Lembke pointed out in an interview, we are wired to connect. In the prehistoric world, tribes meant survival. On social media, those tribes are built through likes, comments, and shares.
But not all engagement is created equal.
Here are some of the most common engagement types and what they really mean:
- Likes: This is the least useful type of engagement. It is a mindless double tap. It is better than nothing, but it does not build a business.
- Saves: This is better than a like. But it typically translates to “I probably won’t view this again.”
- Comments: This is where the money is. A comment means you successfully interrupted their zombie scroll. You forced them to think.
- Shares: This is the holy grail. When someone shares your post, they are not just saying they like it. They are saying that your post represents who they are.
If you want more shares, you have to stop talking about yourself and start talking about them.
