The Dopamine Trap: What You’re Missing That Keeps Your Audience Glued Elsewhere
And with enough rage bait, people’s entire feed can become filled with content that they hate.
While rage bait is an easy way to get numbers, it is a hollow way to build a brand. You do not want your name associated with a reader’s cortisol spike. Or, well, shouldn’t.
Let’s not contribute to this. Let’s not be negative vibe merchants. That’d be really heavy.
You can trigger the dopamine loop and build a tribe through validation and helpfulness without resorting to making people miserable.
Real authority is built on respect, not on starting digital fires just to watch them burn.
