The Hidden Truth Behind Every Deal: Are We Really Negotiating?
There are entire schools of thought around the psychology, sociology and anthropology of manipulation in order to sell you something. And, that may be why so many people avoid negotiating. Manipulation is often a monologue. One party trying to convince (force) you into a situation that is one-sided.
Negotiation is a Dialogue
When you are in a negotiation you’ll probably know it. You’ll feel and see the back and forth. You’ll believe you have the option to contribute, to counter, to accept or decline, and to walk away. A good negotiating experience allows all parties to know they worked together to assemble a reasonable offer that suited the needs of all parties.
